Elliott Shortlisted for prestigious marketing award
Elliott is celebrating being shortlisted in ‘somecomms’ 2012, the UK Social Media Communication Awards for its highly successful and inspiring Refurb or Rebuild Live! Project.
The judges shortlisted Elliott’s campaign in the Private Sector category for its innovative approach to raising awareness of its Refurb or Rebuild Live! Project, which offered schools a chance to win a permanent, modular classroom worth up to £100,000.
Refurb or Rebuild Live! encouraged pupils from across the UK to develop designs for new and refurbished spaces in their schools.
As well as inspiring pupils to take up a career in the construction sector, the competition highlighted the choices that schools now have to make in an age of diminished funding between building new and refurbishing existing facilities.
The creative social media campaign, developed by Elliott’s marketing team and Livelink New Media, achieved outstanding results with over 600 schools submitting a design. This involved a targeted social media campaign aimed at parents, teachers, school governors and pupils to prompt them to encourage their head teacher’s to enter their school into the competition.
The judges commended the campaign for delivering an innovative and cost effective method of raising awareness of the built environment within the education sector. Refurb or Rebuild Live! has also proved an effective method of raising awareness of Elliott’s building solutions to a wider audience including local authorities.
Elliott worked in partnership with EC Harris, the UK’s leading built asset consultancy, in putting together the short listed entries and the winning schoos have now been announced. The company works with EC Harris on an ongoing basis in providing schools with a detailed costing model that fits around their budget and delivers greater predictability of project outcome.
Head of Marketing for Elliott, Emma Bloomer said: “We are delighted to be shortlisted for this prestigious award and look forward to the finals in October. The Refurb or Rebuild Live! Project has been extremely effective in encouraging pupils to think about the built environment and we hope that it has inspired some of them to choose the building sector as a career path.”
Matt Pennell from Building Future Education Conference and Exhibition, who hosted the final of Refurb or Rebuild Live!, added: “We were really pleased with the impact that the Elliott campaign made with the schools community.”
Elliott offers one of the UK’s widest ranges of relocatable modular and permanent building solutions for schools, nurseries and colleges. The company is continually developing new and innovative solutions to meet the needs of the education sector and will be taking a close interest in the designs submitted by schools who participated in Refurb or Rebuild Live! to help them develop the next generation of user friendly learning spaces.
Elliott recently unveiled Progression, an innovative new building system that combines the benefits of off-site construction with the design flexibility of conventional build. These latest building solutions offered by Elliott means that schools may be able to choose a new-build solution where once only a refurbishment would have been affordable.
‘somecomms’ 2012, the UK Social Media Communication Awards final, is being held on 18th October at the Radisson Blu Edwardian Hotel in Manchester.